Want to get more listings and expand your audience reach? Direct mail advertising is the way to go. Direct mail advertising involves a vast array of different marketing materials, such as brochures, postcards, catalogues, newsletters, and more. Read our tips for Successful Direct Mail Advertising.Read More
Think about it: Are you more likely to open a piece of mail with the envelope addressed to “Current Resident”, or one that is specifically addressed to you?
More likely than not, you’re going to go with the one with your name on it, because it’s personally addressed. Your clients would do the same thing.
Even with the massive switch to email marketing campaigns, direct mail remains the most effective form of real estate marketing. It’s the ideal solution for lead generation and nurturing, personalisation, and creativity. With direct mail marketing, it’s possible to run everything from simple sales letters to more creative pieces that really get the reader’s attention.…Read More