Benefits of Direct Mail Advertising for Real Estate Agents

Want to get more listings and expand your audience reach? Direct mail advertising is the way to go.

Direct mail advertising involves a vast array of different marketing materials, such as brochures, postcards, catalogues, newsletters, and more.

Businesses of all sizes are aware of the effectiveness of direct mail advertising, but real estate agents stand to benefit significantly from direct mail advertising campaigns.

If you’re looking for an effective, fast, and affordable way to get noticed in your listing region, direct mail advertising is the best method for your agency.

Through direct mailing, you will be able to bring in more leads and listing opportunities, thereby increasing your chances of boosting your revenue (and reputation) through sales.

Direct Mail Offers Targeted and Trackable Advertising

Direct mail advertising is targeted and trackable, which makes it one of the most powerful methods of advertising available.

Targeted advertising involves advertisements and mailers being sent to certain people, based on traits that include demographics, behavioural factors, and more.

By allowing real estate agents to pinpoint the most likely buyers and sellers by region and other demographics, the success of this type of advertising is easy to measure.

Agencies sending out direct mail advertisements are able to keep track of exactly how many mailers were sent out, as well as how many new leads and listing prospects were gained from the campaign.

Tracking your direct mailing campaign

It’s important to track your advertisements, since doing so will give insight into just how effective your campaign was. Focusing on what works best, and spending your budget in the most effective way, is the key to successful direct mail advertising.

Tracking your results means you are able to see what prospective buyers were most interested in, what got the most engagements, and what led to the most listings.

From there, you will have the information you need to focus on the things that will turn browsers into buyers. This will help your agency avoid spending money on the things that didn’t work.

There are numerous ways to track your direct mail campaign, including using a dedicated URL/landing page, implementing QR codes, offering coupons, and sending out reply cards.

Direct Mailing is Affordable and Fast

Direct mail costs far less than other types of real estate advertising, such as within magazines or on the radio. By working with a reliable printing company, real estate agents are able to save time and focus on selling, rather than on marketing. With a reliable service, direct mail advertisements are able to be designed, proofed, printed, and sent out in very little time and for rates that won’t break the bank.

In fact, the price of a stamp for a single small envelope has increased from 70c to $1.00 – and soon to increase to $1.10 – a massive increase in costs. By going through a reliable printing company, like Rogue Print and Mail, you will work with a team that has a detailed knowledge of Australia Post systems, and the use of bulk mailing rates.

This will afford savings up to 45% when it comes to mailing costs – a significant saving that can almost off-set the cost of printing the advertisements.

Tips for Successful Direct Mail Advertising

Effective direct mail campaigns capture the attention of the recipient, get them to read the content, and compel them to follow the call-to-action. While there are many different ways to design and implement an advertising campaign, here are some tips to help you make your real estate marketing campaign as successful as possible:

1. Have a goal and target audience in mind for each direct mail advertising campaign. The more relevant your content is to each person, the more likely they are to respond.
2. Use personalisation, strong headlines, and vivid imagery. Keep the design simple, and make the content easy to skim.
3. Include relevant contact information, such as your agency’s logo, your agent name, phone number, website URL, and links to social media profiles.
4. Give incentives to your readers. Demonstrate value through discounts, coupons, and other deals. People often compare real estate agents before deciding which one to go with, so it’s important to give them a reason to pick you over someone else.
5. Maintain brand consistency. Your brand should set your real estate agency apart from your competitors. Make it easy for prospective buyers to identify your value, and to see the energy behind your content.

Putting It All Together

By using direct mail advertising, real estate agencies are able to save money, track their results, and target their advertising campaigns. Incorporating direct mailing into your marketing strategy will help guarantee you get the results and prospective buyers you are looking for.

At Rogue Print and Mail, we have invested in incredible software that allows us to run highly personalised direct mail advertising campaigns, which enable you to achieve all the things I have talked about above, and so much more. Fully integrated campaigns that allow you to gather more and better data regarding your potential clients, and in turn, then allows you to market in a more targeted manner than ever before.

We are a print, design, signage, and mail-house company with a combined team experience of over 40 years within the print industry. Pair this with state-of-the art print and finishing equipment, and our passion for bringing you the most efficient and cost effective solutions available, and you have a print partnership you can count on!

Check out our website, www.rogueprintandmail.com.au, for more information about our services. Give us a call on 1300 65 85 00 for a quote, or send us an email at quotes@rogueprintandmail.com.au to book an obligation free discussion with myself or one of my expert team!

We look forward to working with you!