Rogue Print and Mail are delighted to announce our special involvement in the Dungeons & Dragons: Honour among Thieves movie.
In partnership with Paramount Pictures & Carl’s Jnr, we’ve weaved our print and design magic, transforming a restaurant to a bona fide movie scene!
The tavern set up was center stage of the Australian pre-screening of Dungeons & Dragons this week at Docklands, which involved many outstanding partner businesses within The District Docklands.
The ‘tavern takeover’ is now open to the public until the end of April 2023 at the Melbourne Docklands Carl’s Jnr.
Through the magic power of design and print, we worked with Paramount Pictures and the wonderful Carl’s Jnr team to create an immersive, realistic and engaging fit out.
The resulting ‘tavern’ is a nod to an important aspect of D&D game play, and perfectly sets the tone for the look and feel of the movie.
This video captures the scene perfectly:
The tavern was a 6 month project, with the Rogue design team leading all areas of the art direction, from custom layout and graphic design of the panels, props, floor stickers.
Our hard working team also installed the entire fit out on site, no small feat – the true heroes!
Featured at the tavern take over are the following awesome touchpoints:
- Interior and exterior panelling created with corflute sheets custom cut to size
- Realistic stone and wooden textures custom designed into planks, windows, archways, beams and more
- Movie title treatment and key art used within provided guidelines to produce various feature graphics – counter signs, pillars etc
- Custom acrylic lightbox sign
- LED lanterns, 3D swords and mini bannerettes
- Custom floor stickers featuring movie key art
And that’s not all!
We also delivered a nation-wide print campaign for all restaurants featuring the delicious promotional menu, and designed and produced custom stadium cups – ask your local Carl’s Jnr on how to get your hands on one!
We would like to acknowledge and thank the teams at Paramount Pictures Australia and Carl’s Jnr Australia for trusting us to deliver this project, and all the motivated people involved in bringing this vision to life.
I think you can agree the results are LIT ON FIRE!