The Best Opportunities For Wide Format Printing

Share this article:

We’ve already covered why printing BIG makes a big impact and why you should incorporate wide-format printing into your current marketing and advertising strategy.

But HOW exactly should you incorporate printing big? Your wide-format printing strategy is going to be different than smaller scale projects; it’s not like you can pass a potential client a large poster the way you would a business card.

Here are some of the best opportunities for wide-format printing where printing big will have the most impact:

Full custom exhibition display print

Full custom display printed by Rogue

Expos

Industry specific expos are a great opportunity to get your business in front of the right clients and customers. But at a larger expo, there might be hundreds (even thousands) of exhibitors competing for the attention of your potential clients and customers. So in order to stand out, you need to make a visual impact. And there’s no better way to do that than with wide-format printing.

 

 

Print a large poster and use it as the backdrop for your booth. Have multiple pull-up banners framing the front of your table. You might even print a large sign to hang in a different area of the expo hall that points people toward where you’re exhibiting. The point is, wide-format printing makes a big impact and can help you stand out in a sea of exhibitors, so you’ll want to take full advantage.

 

Sponsored Events

 

If you’re sponsoring an event, you’ll typically have a lot of control over how the event is advertised and what print items will be used in the space on event day.  It’s the perfect opportunity to really get your branding out there – and that includes large scale print items.

Print a banner to hang at the entrance that features the name of the event and a “sponsored by” section that highlights your business. Hang posters advertising your products and services on the walls. Use pull-up banners to advertise the event schedule and prominently feature your logo and branding.  Put up a Media Wall to maximise presence for your brand in all photo opportunities.

As a side note, sponsored events are also a great way to leverage smaller scale printing. Be sure to have business cards on each table and if the event has a gift bag for attendees, be sure to stick in one of your marketing brochures.

 

Pull Up Banner DesignStore or Office Fronts

When a potential client or customer walks into your store or office, you want to make a great first impression. And one of the best ways to do that is with a large, impactful piece of print collateral.

Hang a large poster of your corporate values in the seating area of your office. Print a large cutout of your mascot to greet customers as they enter your store. If you’re having a sale, print up a few pull-up banners to keep towards the front of your store letting them know which items they can save on.

 

Sporting Events

Sporting events and advertising have always gone hand-in-hand. But because there’s so much going on with the game, it can be hard to get your messaging to break through. And that’s why if you’re planning to advertise at a sporting event, you’ll want to go BIG.

Print a large banner advertising your business to hang from the fence of the local cricket ground with your company sponsorship. Print pull-up banners and position them by the entrance to the field. Look for big opportunities to advertise your products or services with wide-format printing that don’t take away from the game.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

 

Our recent client work

We're Here To Listen

An Open Letter to our Clients & Friends

I understand that you are all hearing from dozens of companies every single day online, on the radio and on TV who are telling you that they care, or that they are “here to help”. As someone who has personally lost their business and house previously through a series of unforeseeable events, I wanted to personally…
Read More
A3 and DL sized poster and flyer foGraphic Design for Kristy Apps Melissa Etheridge Peformance

Gig Poster Graphic Design: Print to Digital

Local Brisbane singer, songwriter and musician Kristy Apps worked with the Rogue graphic design team recently to create an original gig poster design for posters, flyers, website and facebook banners. The What’s Golden at The Tivoli show, titled “Melissa Etheridge – performed by Kristy Apps & guests” is a special performance of Melissa Etheridge’s iconic debut album.…
Read More
Menu printed on digituff synthetic pro stock. Menu printing for Stone & Copper Brisbane Fortitude Valley

Stone & Copper Menus and a side of Signage

If you happen to find yourself in Fortitude Valley, Brisbane, and are feeling hungry (or, thirsty!), then look no further than our new neighbours at Stone & Copper Bar & Dining. While you’re there, check out the awesome signage we designed, printed and installed – and of course, the very first run of menus. Signage…
Read More
Trade Show Exhibition and Wall Solutions for DFA Conference 2019

Exhibitions with Excellence and Titillating Trade Shows

We’re excited to share our recent work at the Diabetic Foot Australia Conference 2019 (September 8-10 2019) as the Exhibition Partner. Our portable and lightweight tension fabric walls were the ideal fit for the conference trade show. These high quality displays provided an exhibition wall solution that exhibitors could take home and use again and…
Read More
Raw and R‪ice printed A Frame with white aluminium frame and vinyl sticker print

A Frames and Poke Bowls

As the proud print supplier of Raw + Rice, we wanted to let all of Rogue Print and Mail’s friends based in Brisbane know about the new lunch time ordering for their range of Poke Bowls. And while you’re at it, check out this recent A Frame we’ve completed for them. The white steel frame…
Read More
Custom Designed Packaging. Presentation Folder Die Cut Custom front

Say I Do…to Custom Designed Packaging!

Here comes the…awesome experience you get as a client of Rogue Create + Print. Say I do to custom designed packaging! We’re all about providing the most cost effective, quickest and highest quality solutions for our clients, and we love a challenge. So when our client approached us requiring a custom designed folder – our…
Read More