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As a business owner, you want your business to have an impact. And the biggest opportunity to make a marketing impact is right in your local area.
For most businesses, the people who are most likely to become long-term clients and customers are the people already within your own community.
So while spreading your reach and getting your business out to a larger demographic should definitely be a part of your marketing plan, you’re also going to want to focus a large part of your efforts right within your own neighbourhood.
Here are 4 ways to make an impact with local area marketing and convert the people in your neighbourhood into paying clients and customers:
1. Partner With Other Local Business
One of the best ways to make in impact in your local market is to partner up with other local businesses. By partnering with other businesses that aren’t competitors but share a similar customer base, you’re able to extend your reach and get your brand in front of more people.
Canvas your suburb or town and see which businesses might present a lucrative partnership opportunity. So, for example, if you’re a real estate agent, you might consider partnering with a local interior design company.
Because people typically seek out the services of an interior designer when they’re purchasing a new home or remodeling an existing home, it presents an opportunity for you to get exposed to new customers who might need your assistance in buying or listing their home.
Keep in mind that when you’re partnering with other businesses, you need to make it a win-win for everyone involved.
So, if we’re sticking with the example above, you would want to refer any clients looking to stage their home before putting it on the market or new homeowners in need of some decorating help, to the interior design company.
2. Put An Insert In Your Local Newspaper
Another great way to make a direct impact on your community is to add an insert to your local newspaper.
Local newspapers typically have lower circulation numbers, but since your local paper is only in circulation within your direct community, so you can be sure that your advertising is going to be getting in front of the people most likely to become clients or customers.
Talk to your local paper and see what the cost is to add an insert to their weekly or monthly edition. Print up a small marketing card or flyer advertising your product or service. Offer an exclusive deal for newspaper patrons to give them extra incentive to connect with you.
3. Distribute Flyers or Marketing Cards to You Local Area
When looking to make a direct impact with your local area marketing, ensure that your brand recognition continues to grow. Flyers or marketing cards that are letterbox dropped to your suburb or surrounding group of suburbs are extremely effective.
Believe it or not, people still actually check their so called “junk mail”, with many households still taking a significant interests in the local specials, promotions and “what’s happenings” of their local area.
And every single time that you have one of your well branded and designed items in front of them, your brand becomes more and more familiar to them.
When that day comes where that household needs your products and/or services, you are far more likely to have your business front of mind, than those of your competitors.
4. Go Door to Door
Going door to door gets a bad rap, but it can be an excellent way to gain exposure in your community, especially if you’re new.
If you just launched your business or you’re new to the area, you can go door-to-door to introduce yourself and your company to the residents of your new neighbourhood.
If you connect with people when they’re home, keep things brief. Say hello, give a brief introduction to your company and then ask if you can leave them with a marketing brochure that further covers your products or services.
If you knock and no one’s home, slip a marketing brochure under the door or leave a door hanger with information about how to get in touch with you.
How Can We Help?
At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, and an online portal available for any groups that wish to work with us to store and manipulate templates. Combined with an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.
I sincerely hope that you found this information valuable. For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at firstname.lastname@example.org to arrange an obligation free 10 minute discussion with a member of our expert team.