ACQUIRED by Rogue
There’s one universal goal in business, no matter what industry you’re in - and that’s to get more customers.
Finding and acquiring new customers is the backbone of any successful endeavor, and if you want to stay competitive, you need to find new and innovative ways to find your target customers.
At ACQUIRED by Rogue, we work with our clients to develop cutting-edge acquisition strategies that helps them stand out against their competitors, grab their audience’s attention, turn those prospects into customers, and keep those customers coming back for more.
And how, exactly, do we do that?
We’ve developed a system that takes prospects through a marketing funnel to a personalized URL (PURL), which creates a highly personal marketing experience that increases conversions and engagement.
STEP 1: Identify The Prospect
In this stage, we work to identify your ideal prospect. Using a combination of data collection and analysis, we’re able to get inside the minds of your ideal client and develop an acquisition strategy specifically targeted to their individual wants and needs.
STEP 2: Acquire New Customer Prospects
Once we have the data we need, we create campaigns driven by this deep level of consumer understanding. Our campaigns, at this stage, are focused on relationship building, customer retention, and gathering more information about the prospects. By taking this customer-centric approach, we’re able to build the foundation for long term customer retention.
STEP 3: Get Them Hooked
The next step is a campaign to raise awareness and drive engagement, ultimately leading to the highly personalized brand experience we mentioned above. This “teaser” period offers an increased incentive to qualified prospects through tailored advertising to engage with the brand and takes them to their PURL experience.
The goal of the teaser period is to raise awareness for the brand, align the brand’s mission with the customer’s wants and needs, engage the customer, and inspire action.
STEP 4: PURL
The last step of the process leads potential clients to a personalized brand experience, where through a quick survey process, we’re able to create highly targeted and personalized marketing materials that address all of their self-stated wants and needs, creating higher conversion rates and driving sales.
Want to learn more about how we can help you acquire and retain more customers?
Get in touch with ACQUIRED by Rogue today on 1300 65 85 00, or check out our Cross Media Primer Book for more great ideas on how a cross media campaign will be the champion of your marketing strategy.
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